Cycling Unlimited from a single source

After a year of preparation, the entire Cycling Unlimited event portfolio is presented in a new website look. The uniform and user-friendly structure supports the individual appearances of the events. First and foremost, fans and participants benefit from the latest news and comprehensive information.

Today, 1 March 2021, the Tour de Suisse has now also been incorporated into this portfolio with its new website. The existing information was supplemented with new interesting content. It is now possible to read the entire history of the Tour de Suisse. In addition, the Tour de Suisse now offers the host cities a more attractive appearance and more visibility, peppered with exciting information about each stage.

“With the redesign of all websites, we have taken an important step. Usability, design and content were the most important aspects for us in the implementation,” says Philipp Avenell, Digital Marketing Manager, Cycling Unlimited. Not only the web presences, but also on the social media a lot has happened. It has been possible to coordinate and connect the channels. “The goal of providing our cycling community with relevant information, emotional stories and individual added value is achieved through this new overall setup,” says Mario Klaus, Head Brand Management, Cycling Unlimited.

The Cycling Unlimited team looks to the new sporting year of 2021 with confidence. “Despite Corona, we have not been deterred and are preparing for a great season,” Klaus said. The course of the current pandemic is the only thing that will determine what happens next.