A difficult and challenging first year lies behind Cycling Unlimited AG. Like many other organizers, we faced cancellations of events. Nevertheless, we did not back down and launched the first digital professional racing series with the format “The Digital Swiss 5” in April 2020. In the field of grassroots sports, we were able to experience a highlight this year with the TORTOUR Gravel about a month ago despite strict Corona regulations.
Also during the pandemic was the ESB Sport Forum Switzerland, where our Co-CEO Joko Vogel presented the event portfolio of Cycling Unlimited AG a few days ago. In it, he explains why cycling has a great future in Switzerland and how potential partners can place themselves at our events. In the discussion, exciting topics such as equality or digitalization in cycling are in the room.
Watch the presentation and discussion in full.